Warum hat das Knacken eines Kekses mehr Einfluss auf die Kaufentscheidung, als der Konsument ahnt? Weil die meisten Kaufentscheidungen auf unbewussten Programmen beruhen. ´´Brain View´´ erklärt, nach welchen Regeln diese Programme im Gehirn des Kunden ablaufen. Lernen Sie Ihre Kunden aus einer neuen Perspektive kennen und finden Sie neue Wege zu effektiverem Marketing für Produkte und Dienstleistungen. Inhalte: Wie Kaufentscheidungen im Kopf wirklich fallen Gehirngerechte Verkaufsflächen im Handel Wie starke Marken im Gehirn entstehen und wie sie wirken Beispiele aus der Praxis für die Umsetzung in Marketing und Verkauf Aktualisierungen nach neusten Erkenntnissen der Hirnforschung NEU: Wenn neue Technik auf altes Gehirn trifft (Digital Brain)
Brain View:Warum Kunden kaufen Haufe Sachbuch Wirtschaft Hans-Georg Häusel
On The Contexts Of Things Human: An Integrative View Of Brain, Consciousness, And Freedom Of Will:An Integrative View of Brain, Consciousness, and Freedom of Will Ronald J Macgregor
Matter of Mind: A Neurologists View of Brain-Behavior Relationships: Kenneth M. Heilman
No one can escape a sense of awe when reflecting on the workings of the mind: we see, we hear, we feel, we are aware of the world around us. But what is the mind? What do we mean when we say we are ´´aware” of something? What is this peculiar state in our heads, at once utterly familiar and bewilderingly mysterious, that we call awareness or consciousness? In Physics in Mind, eminent biophysicist Werner R. Loewenstein argues that to answer these questions, we must first understand the physical mechanisms that underlie the workings of the mind. And so begins an exhilarating journey along the sensory data stream of the brain, which shows how our most complex organ processes the vast amounts of information coming in through our senses to create a coherent, meaningful picture of the world. Bringing information theory to bear on recent advances in the neurosciences, Loewenstein reveals a web of immense computational power inside the brain. He introduces the revolutionary idea that quantum mechanics could be fundamental to how our minds almost instantaneously deal with staggering amounts of information, as in the case of the information streaming through our eyes. Combining cutting-edge research in neuroscience and physics, Loewenstein presents an ambitious hypothesis about the parallel processing of sensory information that is the heart, hub, and pivot of the cognitive brain. Wide-ranging and brimming with insight, Physics in Mind breaks new ground in our understanding of how the mind works. 1. Language: English. Narrator: Walter Dixon. Audio sample: http://samples.audible.de/bk/gdan/000851/bk_gdan_000851_sample.mp3. Digital audiobook in aax.
Even if you’ve never seen a zombie movie or television show, you could identify an undead ghoul if you saw one. With their endless wandering, lumbering gait, insatiable hunger, antisocial behavior, and apparently memory-less existence, zombies are the walking nightmares of our deepest fears. What do these characteristic behaviors reveal about the inner workings of the zombie mind? Could we diagnose zombism as a neurological condition by studying their behavior? In Do Zombies Dream of Undead Sheep?, neuroscientists and zombie enthusiasts Timothy Verstynen and Bradley Voytek apply their neuro-know-how to dissect the puzzle of what has happened to the zombie brain to make the undead act differently than their human prey. Combining tongue-in-cheek analysis with modern neuroscientific principles, Verstynen and Voytek show how zombism can be understood in terms of current knowledge regarding how the brain works. In each chapter, the authors draw on zombie popular culture and identify a characteristic zombie behavior that can be explained using neuroanatomy, neurophysiology, and brain-behavior relationships. Through this exploration they shed light on fundamental neuroscientific questions such as: How does the brain function during sleeping and waking? What neural systems control movement? What is the nature of sensory perception? Walking an ingenious line between seriousness and satire, Do Zombies Dream of Undead Sheep? leverages the popularity of zombie culture in order to give listeners a solid foundation in neuroscience. 1. Language: English. Narrator: Scott Aiello. Audio sample: http://samples.audible.de/bk/adbl/020918/bk_adbl_020918_sample.mp3. Digital audiobook in aax.
Brain research has found that our thoughts and beliefs affect our physical, mental and spiritual health. Mind and body are interrelated, and we are designed for healthy relationships of love and trust. When we understand God as good and loving, we flourish. Unfortunately, many of us have distorted images of God and mostly think of him in fearful, punitive ways. This leads us into unhealthy patterns of self-defeating behaviors and toxic relationships. But our lives can change when God renews our minds with a truer picture of him. Psychiatrist Tim Jennings unveils how our brains and bodies thrive when we have a healthy understanding of who God is. He dispels common misconceptions about God and shows how different God concepts affect the brain differently. Our brains can adapt, change and rewire with redeemed thinking that frees us from unnecessary pain and suffering. Discover how science and Scripture come together to bring healing and transformation to our lives. 1. Language: English. Narrator: Sean Runnette. Audio sample: http://samples.audible.de/bk/hove/001070/bk_hove_001070_sample.mp3. Digital audiobook in aax.
Una visión holística de tu segundo cerebro La hidroterapia del colon Estreñimiento, laxantes, e hinchazón El concepto de cerebro digestivo Envejecimiento y sistema digestivo ´´Según el entender más común, el intestino es una parte del cuerpo con forma parecida a una serpiente, que además es muy fea, maloliente, y produce sonidos socialmente no aceptados. Sin embargo, poseemos un verdadero cerebro dentro de nuestras entrañas y su función neuronal resulta muy parecida a la actividad cerebral de la cabeza, de donde surge todo lo bello (...). Nuestro sistema nervioso entérico es nuestro segundo cerebro, y no se trata de una metáfora.´´ Estas esclarecedoras palabras de la doctora Irina Matveikova nos acercan a un mundo poco conocido: por qué nuestra mente no puede controlar las funciones digestivas?; por qué esta resistencia pone de mal humor e irrita a mucha gente, que busca solucionar de inmediato sus problemas de digestión, hinchazón, estreñimiento o los dolores producidos por su colon irritable?; por qué suele ser preciso un tratamiento prolongado para recuperar el equilibrio interno?; por qué la conducta digestiva influye sobre el pensamiento, el estado de ánimo, o la productividad intelectual...? Desde una perspectiva holística y con un profundo sentido didáctico, la autora de Inteligencia digestiva defiende la importancia de cuidar el cuerpo y mantenerlo limpio, porque si en nuestro ´´templo´´ no hay salud, todo lo demás es mucho más difícil. Please note: This audiobook is in Spanish. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 1. Spanish. Lourdes Contreras. http://samples.audible.de/bk/adbl/032965/bk_adbl_032965_sample.mp3.
This is the fourth version of the same epilepsy memoir originally published in 2014 with some noticeable additions. This is a true epilepsy saga from age 11 to age 53. Don Miller has had epilepsy for 42 years now. Mr. Miller was discouraged by the lack of epilepsy-oriented books at the beginning of this book´s conception in 2005. There were no books about epilepsy at the library, and books about epilepsy were few and far between back in 2005. Those that were written were by doctors and nurses; there was nothing for the lay-person that would help cure that error. Epilepsy: The Lightning Storm was one man´s solution to that problem, an automotive format: the human, the car; the engine, the brain. We are all cars, and E-people just have faulty electrical systems. Milepost one - a detour from the "normal life". Gentlemen, line up your cars, start your engines, green flag, gun your engines, go, go go! Genesis of the epilepsy, the beginning of the electric highway and the ups and downs of epilepsy, depression, and paranoid schizophrenia: Noble Jameson, my first neurologist, said, "I´ve seen this many times before. When adolescence ends, your seizures will stop." My seizures will stop when adolescence ends; that was seven or eight years; seven years seemed a lifetime, eight years seemed an eternity. So began the mounting frustration and exasperation. That statement has echoed in my mind during a 40-year prolonged adolescence. The brain is like a car´s engine - it controls what we do and where we go, and some of us have faulty electrical systems. In adolescence, testosterone shifted my brain into overdrive and flicked the seizure switch that controlled the firing of my spark plugs to the off position - it has remained there for nearly four decades. At the end of my sixth-grade year during the hot summer of 1974, my engine overheated and I had two tonic-clonic - known at the time as grand mal - seizures.... 1. Language: English. Narrator: Scott Panfil. Audio sample: http://samples.audible.de/bk/acx0/105936/bk_acx0_105936_sample.mp3. Digital audiobook in aax.