For millions, the daily shopping experience has devolved from the resonant personal ritual of our memories and dreams to the boring zombie-like process we wander through daily. We´re wasting our time and money, at the cost of our patience, good will, and joie de vivre. The new entitlement of discount prices has driven out creative, customer-centric thinking, far more than is commonly believed. In Shopportunity!, highly respected business strategist Kate Newlin provides an insider´s view of how consumers´ needs and wants are researched, identified, and responded to at the manufacturing and marketing level of companies, and then systematically ignored by those same manufacturers and their retailers when it comes time to bring brands to market. Indeed, she demonstrates how one generation of marketers has addicted three generations of consumers to the heroin of price promotion and what it means to our waistlines, credit ratings, and life experience. From Wal-Mart to Shop-Rite to CVS and Home Shopping Network, Newlin will reveal what the world´s leading brands really know about us and how they ultimately sell the products we buy. Drawing on powerful reporting and her three decades as an insider, Newlin traces the tragic arc of the great freefall between what consumers want of their brand choices, what brands are able to deliver, and the torture retailers put consumers through in order to acquire the transformational promise of the brands. Her critique culminates in a shopper´s bill of rights that lays out 10 principles of consumer transformation that should liberate shoppers, as well as the manufacturers and channels that serve them, from the tyranny of the cheap. 1. Language: English. Narrator: Kimberly Schraf. Audio sample: http://samples.audible.de/bk/harp/001329/bk_harp_001329_sample.mp3. Digital audiobook in aax.
Jack of Hearts is a novel of literary fiction told from the point of view of a small, aristocratic dog named Shimoni. This imaginative first novel explores themes of fidelity and honor and offers a fresh perspective of Italian culture and amore. Shimoni´s passion for Italian cuisine and Elvis are rivaled only by his devotion to his masters, a Roman Count and Countess. However, his discovery that Il Conte is having an affair imperils his comfortable life and plunges Shimoni into a quest to rekindle his masters´ love and preserve his home. The path to reconciliation leads Shimoni from the bustling streets of Rome to his owners´ rustic villa in the Italian countryside, where he outwits man and beast to save his family, all while making time to fall in love and sample the local Chianti. Shimoni´s (mis)adventures yield poignant observations about the nature of love and longing, and the soul´s ability to find satisfaction. An intoxicating blend of adventure, romance, and joi de vivre, Jack of Hearts will appeal to literary devotees, Italophiles and dog-lovers. Author, Robin F. Gainey dishes up a sensuous story with plenty of heart, and empathy for the human, as well as the canine condition. 1. Language: English. Narrator: Brian Sutherland. Audio sample: http://samples.audible.de/bk/adbl/007632/bk_adbl_007632_sample.mp3. Digital audiobook in aax.