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Internationalisation of Bollywood
79,00 € *
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The massive popularity of Indian popular cinema is not reflected in bilateral trade figures. Since the 1970s, Indian films had already been exported across Asia, Africa, Russia and the Middle East. The advent of the video cassette caused an exponential growth of Indian export of motion pictures. Significant growth in export profits, however, was being held back by the prohibitive cost of circulating film prints, stringent import and currency controls, and even political barriers. These impediments to the spread of Indian film culture were debilitated, however, by the arrival of video cassette technologies. This book maps the various theoretical constructs concerning the international flow of cultural goods in general and films in particular. It traces the historic growth of popular Indian cinema also known as Bollywood. This is contrasted with the condition of the film industry in the neighboring countries. A survey of viewers of film viewers in Nepal is conducted to empirically test the model of internationalisation hypothesized in the book.

Anbieter: Dodax
Stand: 14.07.2020
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Kuch Kuch Hota Hai
34,00 € *
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Kuch Kuch Hota Hai is a Hindi romantic comedy film, released in India and the United Kingdom on October 16, 1998. The film was written and directed by the debuting Karan Johar and stars the popular on-screen pair of Shahrukh Khan and Kajol in their fourth movie together. Rani Mukerji features in a supporting role, while Salman Khan has an extended cameo appearance. The film was extremely successful both in India and abroad, winning major awards in all categories including the Best Film award at The 44th Annual Filmfare Awards, Lux Zee Cine Awards, Sansui Viewers' Choice Awards, Aashirwad Awards, Bollywood Movie Awards and the National Film Awards.

Anbieter: Dodax
Stand: 14.07.2020
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Neo Indian Cinema
49,00 € *
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For decades, viewers have been fascinated by Bollywood and its conventions which do not quite reflect on the real Mumbai society. Due to the increased influence of globalization and the changing Mumbai society, lately, several films extend from Bombay cinema which attempt to subvert the conventions and clichés of Bollywood. I regard these films as Neo-Indian Cinema and discuss them in parallel with Bollywood. Neo-Indian Cinema has its own unique attributes which capture the elements of reality prevailing in Bombay society. This book explores the necessity of the emergence of Neo-Indian Cinema, the different styles adopted by the filmmakers of these films, some of the current major challenges that Neo-Indian Cinema faces and what it can provide Bombay cinema and eventually the Indian cinema in the long run.

Anbieter: Dodax
Stand: 14.07.2020
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Impact of Brand Placements in Bollywood Movies
49,00 € *
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This research explores how brand placement in Bollywood movies is perceived by the viewersand to what extent are they affected by these placements. Brand Placements in the Bollywoodindustry has grown rapidly over the last few years. In this age of global advertising, marketersare looking for new techniques of advertising to promote their brands to a larger audience. Thisresearch comprises of the views of Indian students in New Delhi and NCR. This paper willreview the literature on brand placements, growth of brand placements in the Bollywoodindustry, the views and the perception of viewers regarding brand placements. The paper thendiscusses the brand placements in terms of the youth in India which is divided mainly into twothemes, effectiveness of brand placements and the perception of brand placements in the mindsof the youth of India. By investigating these subjects together, the research will be able tohighlight the scenario of brand placements in the Bollywood industry. Lastly, bringing togetherthe theoretical and practical findings, the final conclusion of the research will be discussed withits limitations and further areas of research.

Anbieter: Dodax
Stand: 14.07.2020
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Identity Construction of South African Indian W...
49,00 € *
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Modern representations of women which are currently depicted in Bollywood films has led to a particular interest in how Indian women are represented in such films, and how they identify themselves in relation to these representations. Through qualitative data collection and data analysis methods, this study explores the role that Bollywood plays in the lives of South African Indian women. The redefining of identity of South African Indian women, due to the changes in the representation of the female Bollywood characters, is investigated. This study includes an analysis of the history and worldwide proliferation of Bollywood films, the representation of women in these films, the impact of feminist movements on the construction of representations of women in Bollywood, the identity construction of the film viewers and the defining of nation and identity within the South Africa Indian diaspora. The research conducted provides insight on how South African Indian women interpret representations of the female characters in Bollywood films, the extent to which they identify with these characters, and if they are influenced by the representations to redefine their identities.

Anbieter: Dodax
Stand: 14.07.2020
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Impact of Brand Placements in Bollywood Movies
79,90 CHF *
ggf. zzgl. Versand

This research explores how brand placement in Bollywood movies is perceived by the viewersand to what extent are they affected by these placements. Brand Placements in the Bollywoodindustry has grown rapidly over the last few years. In this age of global advertising, marketersare looking for new techniques of advertising to promote their brands to a larger audience. Thisresearch comprises of the views of Indian students in New Delhi and NCR. This paper willreview the literature on brand placements, growth of brand placements in the Bollywoodindustry, the views and the perception of viewers regarding brand placements. The paper thendiscusses the brand placements in terms of the youth in India which is divided mainly into twothemes, effectiveness of brand placements and the perception of brand placements in the mindsof the youth of India. By investigating these subjects together, the research will be able tohighlight the scenario of brand placements in the Bollywood industry. Lastly, bringing togetherthe theoretical and practical findings, the final conclusion of the research will be discussed withits limitations and further areas of research.

Anbieter: Orell Fuessli CH
Stand: 14.07.2020
Zum Angebot
Impact of Brand Placements in Bollywood Movies
43,99 € *
ggf. zzgl. Versand

This research explores how brand placement in Bollywood movies is perceived by the viewersand to what extent are they affected by these placements. Brand Placements in the Bollywoodindustry has grown rapidly over the last few years. In this age of global advertising, marketersare looking for new techniques of advertising to promote their brands to a larger audience. Thisresearch comprises of the views of Indian students in New Delhi and NCR. This paper willreview the literature on brand placements, growth of brand placements in the Bollywoodindustry, the views and the perception of viewers regarding brand placements. The paper thendiscusses the brand placements in terms of the youth in India which is divided mainly into twothemes, effectiveness of brand placements and the perception of brand placements in the mindsof the youth of India. By investigating these subjects together, the research will be able tohighlight the scenario of brand placements in the Bollywood industry. Lastly, bringing togetherthe theoretical and practical findings, the final conclusion of the research will be discussed withits limitations and further areas of research.

Anbieter: Thalia AT
Stand: 14.07.2020
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Vignettes Of Bollywood  1990-Present:
44,99 € *
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This project highlights the importance of the Indian film industry as a legitimate field of scholarly and academic research. Through interdisciplinary eyes, the Indian film industry and its byproducts are examined through a multitude of different approaches including gender, film, and cross-cultural studies. The films mentioned in this research are the highest grossing, have the most famous actors and actresses, and are from the 1990s to present. If society were able to understand culture today in a world of generalized hybridity, scholars must study objects such as Bollywood. With the industry's mobility, it creates new kinds of audiences who do not speak the same language, share the same local knowledge about cinema, but instead find themselves as active participants in reading, enjoying, and interpreting film. By doing this, new viewers are exposed to Bollywood as well as new meanings and ways of looking are created.

Anbieter: Thalia AT
Stand: 14.07.2020
Zum Angebot
Neo Indian Cinema
43,99 € *
ggf. zzgl. Versand

For decades, viewers have been fascinated by Bollywood and its conventions which do not quite reflect on the real Mumbai society. Due to the increased influence of globalization and the changing Mumbai society, lately, several films extend from Bombay cinema which attempt to subvert the conventions and clichés of Bollywood. I regard these films as 'Neo-Indian Cinema' and discuss them in parallel with Bollywood. Neo-Indian Cinema has its own unique attributes which capture the elements of reality prevailing in Bombay society. This book explores the necessity of the emergence of Neo-Indian Cinema, the different styles adopted by the filmmakers of these films, some of the current major challenges that Neo-Indian Cinema faces and what it can provide Bombay cinema and eventually the Indian cinema in the long run.

Anbieter: Thalia AT
Stand: 14.07.2020
Zum Angebot