Warum hat das Knacken eines Kekses mehr Einfluss auf die Kaufentscheidung, als der Konsument ahnt? Weil die meisten Kaufentscheidungen auf unbewussten Programmen beruhen. ´´Brain View´´ erklärt, nach welchen Regeln diese Programme im Gehirn des Kunden ablaufen. Lernen Sie Ihre Kunden aus einer neuen Perspektive kennen und finden Sie neue Wege zu effektiverem Marketing für Produkte und Dienstleistungen. Inhalte: Wie Kaufentscheidungen im Kopf wirklich fallen Gehirngerechte Verkaufsflächen im Handel Wie starke Marken im Gehirn entstehen und wie sie wirken Beispiele aus der Praxis für die Umsetzung in Marketing und Verkauf Aktualisierungen nach neusten Erkenntnissen der Hirnforschung NEU: Wenn neue Technik auf altes Gehirn trifft (Digital Brain)
Physics in Mind: A Quantum View of the Brain: Werner Loewenstein
Brain View:Warum Kunden kaufen Hans-Georg Häusel
On The Contexts Of Things Human: An Integrative View Of Brain, Consciousness, And Freedom Of Will:An Integrative View of Brain, Consciousness, and Freedom of Will Ronald J Macgregor
No one can escape a sense of awe when reflecting on the workings of the mind: we see, we hear, we feel, we are aware of the world around us. But what is the mind? What do we mean when we say we are ´´aware” of something? What is this peculiar state in our heads, at once utterly familiar and bewilderingly mysterious, that we call awareness or consciousness? In Physics in Mind, eminent biophysicist Werner R. Loewenstein argues that to answer these questions, we must first understand the physical mechanisms that underlie the workings of the mind. And so begins an exhilarating journey along the sensory data stream of the brain, which shows how our most complex organ processes the vast amounts of information coming in through our senses to create a coherent, meaningful picture of the world. Bringing information theory to bear on recent advances in the neurosciences, Loewenstein reveals a web of immense computational power inside the brain. He introduces the revolutionary idea that quantum mechanics could be fundamental to how our minds almost instantaneously deal with staggering amounts of information, as in the case of the information streaming through our eyes. Combining cutting-edge research in neuroscience and physics, Loewenstein presents an ambitious hypothesis about the parallel processing of sensory information that is the heart, hub, and pivot of the cognitive brain. Wide-ranging and brimming with insight, Physics in Mind breaks new ground in our understanding of how the mind works. 1. Language: English. Narrator: Walter Dixon. Audio sample: http://samples.audible.de/bk/gdan/000851/bk_gdan_000851_sample.mp3. Digital audiobook in aax.
Even if you’ve never seen a zombie movie or television show, you could identify an undead ghoul if you saw one. With their endless wandering, lumbering gait, insatiable hunger, antisocial behavior, and apparently memory-less existence, zombies are the walking nightmares of our deepest fears. What do these characteristic behaviors reveal about the inner workings of the zombie mind? Could we diagnose zombism as a neurological condition by studying their behavior? In Do Zombies Dream of Undead Sheep?, neuroscientists and zombie enthusiasts Timothy Verstynen and Bradley Voytek apply their neuro-know-how to dissect the puzzle of what has happened to the zombie brain to make the undead act differently than their human prey. Combining tongue-in-cheek analysis with modern neuroscientific principles, Verstynen and Voytek show how zombism can be understood in terms of current knowledge regarding how the brain works. In each chapter, the authors draw on zombie popular culture and identify a characteristic zombie behavior that can be explained using neuroanatomy, neurophysiology, and brain-behavior relationships. Through this exploration they shed light on fundamental neuroscientific questions such as: How does the brain function during sleeping and waking? What neural systems control movement? What is the nature of sensory perception? Walking an ingenious line between seriousness and satire, Do Zombies Dream of Undead Sheep? leverages the popularity of zombie culture in order to give listeners a solid foundation in neuroscience. 1. Language: English. Narrator: Scott Aiello. Audio sample: http://samples.audible.de/bk/adbl/020918/bk_adbl_020918_sample.mp3. Digital audiobook in aax.
Steven Sisler takes you through a contemporary view of the anger emotion and how it relates to human behavior, character, and temperament. This extraordinary break-down of the Aristos Personality Model, the brains energy system, and the effects of an intense anger emotion will help you understand and embrace an emotion that has been misunderstood for years. The Aristos Psychology Model expounded upon through the work of the late John G. Geier, and is a model based on the idea of moving towards our best selves through a psychology of responsibility. In this remarkable book, Steven Sisler uncovers the angry brain and the behavioral and emotional orientations of the dominant personality type. This book uncovers the profound dynamics of character, temperament, and typology as they relate specifically to the anger emotion and those who embody it. Whether you have an intense anger emotion yourself or you know someone who does, this book will be your handbook for understanding and managing your behavior while learning strategies for becoming your best self. 1. Language: English. Narrator: Jeremy Lunnen. Audio sample: http://samples.audible.de/bk/acx0/130038/bk_acx0_130038_sample.mp3. Digital audiobook in aax.
Brain research has found that our thoughts and beliefs affect our physical, mental and spiritual health. Mind and body are interrelated, and we are designed for healthy relationships of love and trust. When we understand God as good and loving, we flourish. Unfortunately, many of us have distorted images of God and mostly think of him in fearful, punitive ways. This leads us into unhealthy patterns of self-defeating behaviors and toxic relationships. But our lives can change when God renews our minds with a truer picture of him. Psychiatrist Tim Jennings unveils how our brains and bodies thrive when we have a healthy understanding of who God is. He dispels common misconceptions about God and shows how different God concepts affect the brain differently. Our brains can adapt, change and rewire with redeemed thinking that frees us from unnecessary pain and suffering. Discover how science and Scripture come together to bring healing and transformation to our lives. 1. Language: English. Narrator: Sean Runnette. Audio sample: http://samples.audible.de/bk/hove/001070/bk_hove_001070_sample.mp3. Digital audiobook in aax.