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Television Marketing
67,90 CHF *
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Revision with unchanged content. The German television market is not only the largest in Europe, but also highly competitive. The juxtaposition of state-owned and private te le vi sion channels as well as the dual product market make the industry even more complex. Thus, particularly private broadcasting channels have to market their television programmes comprehensively to gain significant audience ratings, as only high ratings guarantee advertising revenues. But which marketing strategies does a TV channel have at its disposal to successfully attract and retain its audience? Baumann examines the mar ket situation within which German broadcasting stations operate and explains why comprehensive marketing has become vital for the in dus try. By investigating the strategy pursued by the TV channel VOX when broadcasting the television series 'Ally McBeal', the communication in struments available to TV marketing and their impact on viewers are analysed and evaluated. Directed at marketing managers in television broadcasting as well as media students, this book gives an overview of current communication instruments and stimulates the reader to think of further ways and means to design marketing campaigns for television programmes.

Anbieter: Orell Fuessli CH
Stand: 05.06.2020
Zum Angebot
European Broadcasting Law and Policy
159,00 CHF *
ggf. zzgl. Versand

European broadcasting policy has attracted attention from many disciplines because it has dual nature: cultural and commercial. This book offers a detailed treatment of European broadcasting law, set against an overview of policy in this area. In this respect the authors identify tensions within the EU polity as regards the appropriate level, purpose and mechanism of broadcast regulation. Key influences are problems of competence, the impact of changing technology and the consequences of increasing commercialisation. Furthermore, the focus of the analysis is on the practical implications of the legal framework on viewers, and the authors distinguish both between citizen and consumer and between the passive and active viewer. The underlying question is the extent to which those most in need of protection by regulation, given the purpose of broadcasting, are adequately protected.

Anbieter: Orell Fuessli CH
Stand: 05.06.2020
Zum Angebot
Batman
32,90 CHF *
ggf. zzgl. Versand

ABC's action-comedy series Batman (1966-68) famously offered a dual address in its wildly popular portayal of a comic book hero in a live action format. Matt Yockey argues that the series served as a safe space for viewers to engage with changing attitudes about consumerism, politics, the Vietnam war, celebrity, race and gender during a period when social meaning was increasingly contested in America.

Anbieter: Orell Fuessli CH
Stand: 05.06.2020
Zum Angebot
European Broadcasting Law and Policy
59,90 CHF *
ggf. zzgl. Versand

European broadcasting policy has attracted attention from many disciplines because it has dual nature: cultural and commercial. This book offers a detailed treatment of European broadcasting law, set against an overview of policy in this area. In this respect the authors identify tensions within the EU polity as regards the appropriate level, purpose and mechanism of broadcast regulation. Key influences are problems of competence, the impact of changing technology and the consequences of increasing commercialisation. Furthermore, the focus of the analysis is on the practical implications of the legal framework on viewers, and the authors distinguish both between citizen and consumer and between the passive and active viewer. The underlying question is the extent to which those most in need of protection by regulation, given the purpose of broadcasting, are adequately protected.

Anbieter: Orell Fuessli CH
Stand: 05.06.2020
Zum Angebot
Television Marketing
36,99 € *
ggf. zzgl. Versand

Revision with unchanged content. The German television market is not only the largest in Europe, but also highly competitive. The juxtaposition of state-owned and private te le vi sion channels as well as the dual product market make the industry even more complex. Thus, particularly private broadcasting channels have to market their television programmes comprehensively to gain significant audience ratings, as only high ratings guarantee advertising revenues. But which marketing strategies does a TV channel have at its disposal to successfully attract and retain its audience? Baumann examines the mar ket situation within which German broadcasting stations operate and explains why comprehensive marketing has become vital for the in dus try. By investigating the strategy pursued by the TV channel VOX when broadcasting the television series 'Ally McBeal', the communication in struments available to TV marketing and their impact on viewers are analysed and evaluated. Directed at marketing managers in television broadcasting as well as media students, this book gives an overview of current communication instruments and stimulates the reader to think of further ways and means to design marketing campaigns for television programmes.

Anbieter: Thalia AT
Stand: 05.06.2020
Zum Angebot
European Broadcasting Law and Policy
88,99 € *
ggf. zzgl. Versand

European broadcasting policy has attracted attention from many disciplines because it has dual nature: cultural and commercial. This book offers a detailed treatment of European broadcasting law, set against an overview of policy in this area. In this respect the authors identify tensions within the EU polity as regards the appropriate level, purpose and mechanism of broadcast regulation. Key influences are problems of competence, the impact of changing technology and the consequences of increasing commercialisation. Furthermore, the focus of the analysis is on the practical implications of the legal framework on viewers, and the authors distinguish both between citizen and consumer and between the passive and active viewer. The underlying question is the extent to which those most in need of protection by regulation, given the purpose of broadcasting, are adequately protected.

Anbieter: Thalia AT
Stand: 05.06.2020
Zum Angebot
Batman
24,99 € *
ggf. zzgl. Versand

ABC's action-comedy series Batman (1966-68) famously offered a dual address in its wildly popular portayal of a comic book hero in a live action format. Matt Yockey argues that the series served as a safe space for viewers to engage with changing attitudes about consumerism, politics, the Vietnam war, celebrity, race and gender during a period when social meaning was increasingly contested in America.

Anbieter: Thalia AT
Stand: 05.06.2020
Zum Angebot
European Broadcasting Law and Policy
50,99 € *
ggf. zzgl. Versand

European broadcasting policy has attracted attention from many disciplines because it has dual nature: cultural and commercial. This book offers a detailed treatment of European broadcasting law, set against an overview of policy in this area. In this respect the authors identify tensions within the EU polity as regards the appropriate level, purpose and mechanism of broadcast regulation. Key influences are problems of competence, the impact of changing technology and the consequences of increasing commercialisation. Furthermore, the focus of the analysis is on the practical implications of the legal framework on viewers, and the authors distinguish both between citizen and consumer and between the passive and active viewer. The underlying question is the extent to which those most in need of protection by regulation, given the purpose of broadcasting, are adequately protected.

Anbieter: Thalia AT
Stand: 05.06.2020
Zum Angebot