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Warum hat das Knacken eines Kekses mehr Einfluss auf die Kaufentscheidung, als der Konsument ahnt? Weil die meisten Kaufentscheidungen auf unbewussten Programmen beruhen. ´´Brain View´´ erklärt, nach welchen Regeln diese Programme im Gehirn des Kunden ablaufen. Lernen Sie Ihre Kunden aus einer neuen Perspektive kennen und finden Sie neue Wege zu effektiverem Marketing für Produkte und Dienstleistungen. Inhalte: Wie Kaufentscheidungen im Kopf wirklich fallen Gehirngerechte Verkaufsflächen im Handel Wie starke Marken im Gehirn entstehen und wie sie wirken Beispiele aus der Praxis für die Umsetzung in Marketing und Verkauf Aktualisierungen nach neusten Erkenntnissen der Hirnforschung NEU: Wenn neue Technik auf altes Gehirn trifft (Digital Brain)
Visiting Italy with her prim and proper cousin Charlotte as a chaperone, Lucy Honeychurch meets the unconventional lower-class Mr. Emerson and his son, George. Upon her return to England she becomes engaged to the supercilious Cecil Vyse, but finds herself increasingly torn between the expectations of the world in which she moves and the passionate yearnings of her heart. As Forster writes, ´´You can transmute love, ignore it, muddle it, but you can never pull it out of you.´´ More than a love story, A Room With a View is a perceptive examination of class structure and a penetrating social comedy.
Isabel Dalhousie now has a second child - another boy, Magnus. He comes home with her at the beginning of the book and she discovers that Charlie is far from thrilled. He sees no need for a new baby. In Cat´s delicatessen, Isabel meets a woman with whom she had been at school. This woman, Bea Shand, is known as an enthusiastic match-maker. She is very worried, though, as she has introduced a woman she knows to a plastic surgeon who is now described by another friend as a gold-digger. This other friend reveals that the surgeon has a bad track record: he has been involved with a series of well-off women and has succeeded in separating a number of then from their money. Bea asks Isabel to investigate; she herself tried to warn her friend of the danger she was in but was rebuffed badly. Isabel starts to make enquiries. At first the pattern that emerges confirms her friend´s dire diagnosis, but as things develop it emerges that not only is the surgeon innocent, but he himself is the one in danger! In the meantime, as a sub-plot, Isabel finds that the man who warned her of the surgeon´s proclivities, is taking an interest in her (Isabel). He appears to be smitten by her; she tries to get away from him but discovers that she has inadvertently given Jamie grounds to believe that she (Isabel) is having an affair. This is awkward, but is resolved satisfactorily. Her final conclusion: match-make at one´s peril. Never tell people half-truths for paternalistic reasons. Mind your own business (a lesson that Isabel never seems to learn).
Mit einem VIEW Abo haben Sie die Themen des Monats im Blick Sehen was in der Welt passiert - so lautet das Motto der Zeitschrift VIEW die kompetent und kompakt über die wichtigsten Themen des Monats berichtet. Die Vorgehensweise von VIEW ist ungewöhnlich - die Themen des Monats werden in einer gekonnten Kombination aus großformatigen Fotografien und kurzen Texten einprägsam erklärt . Bei der Auswahl des Bildmaterials hat das Magazin den etwas anderen Blick der den Leser Informationen aus verschiedenen Perspektiven präsentiert. Die besondere Bildsprache und die Fülle an herausragenden Fotografien machen VIEW auf dem deutschsprachigen Zeitschriftenmarkt einzigartig . Ein VIEW Abo eignet sich für alle informationsinteressierten Frauen und Männer. Geschätzt wird die Zeitschrift zudem von allen die einen visuellen Ausgleich zu den &u...
Recently distracted by the arrival of her and Jamie´s second son, Magnus, Isabel Dalhousie - philanthropic editor of the Review of Applied Ethics - is anxious. The next issue of the Review is far from ready, her eldest, Charlie, is jealous, and their housekeeper, Grace, has an officious approach to childcare. With some relief, Isabel returns to helping out at her niece Cat´s delicatessen, where surely the most taxing duty is the preparation of sandwiches. It´s not long before Isabel´s helpful, philosophical nature draws her into customers´ problems, specifically that of ambitious, self-proclaimed matchmaker, Bea Shandon. Bea has staged a potentially dangerous liaison involving enigmatic plastic surgeon, Tony MacUspaig, who may not be quite who he claims to be - and Isabel´s help is required in getting to the truth of the matter. Good-hearted Isabel proceeds with her usual thorough attention to task, and on Bea´s advice talks to her friend Rob, a trustworthy regular on Bea´s dinner party circuit, and known to have deep suspicions about MacUspaig. It becomes clear, however, that Rob has an agenda of his own and Isabel is now contending with that, along with a mysterious medical condition of Jamie´s and some frustrating dead ends when it comes to Bea´s predicament. When the truth finally reveals itself, Isabel must conclude that along with MacUspaig, Bea, Jamie - and even Cat - she herself is not immune to misunderstandings, or the neurotic fantasies that arise from keeping secrets . . .
Much philosophical debate has attempted to reconcile the human capacity to view the world both objectively and subjectively. Thomas Nagel´s ambitious and lively book tackles this fundamental issue, arguing that our divided nature is the root of a whole range of philosophical problems, touching, as it does, every aspect of human life. He deals with its manifestations in such fields of philosophy as the mind-body problem, personal identity, knowledge and scepticism, thought and reality, free will, and ethics. From reviews of the hardback: `Remarkable ... all of his discussions are clear and insightful, but some reach a level of originality and illumination that opens genuinely new avenues of philosophical thought ... a rare combination of profundity and clarity, along with simplicity of expression. It should be recommended to all those who are bored with or despair about philosophy.´ Times Literary Supplement
From noted evolutionary biologist and the author of Evolution for Everyone comes a paradigm-changing new look at how we can apply evolutionary theory to our social and cultural institutions. Charles Darwin´s vision of evolution was so broad that he wrote ´´There is grandeur in this view of life´´ in the concluding paragraph of On the Origin of Species. By the 1970´s, the Darwinian revolution was sufficiently complete that the geneticist Theodosius Dobzhansky wrote ´´nothing in biology makes sense except in the light of evolution.´´ Yet, according to David Sloan Wilson, the Darwinian revolution won´t be truly complete until it makes sense of everything associated with the words ´´human´´, ´´culture,´´ and ´´policy.´´ In a series of engaging stories--from the breeding of hens, to the timing of cataract surgeries, to the organization of an automobile plant--Wilson shows how an evolutionary worldview provides a practical toolkit for understanding not only genetic evolution, but also the fast-paced changes impacting our world and ourselves. What emerges is an incredibly empowering argument: If we can become wise managers of evolutionary processes, we can solve the problems of our age at all scales--from the efficacy of our groups, to our wellbeing as individuals, to our stewardship of the planet earth.
Arthur Miller´s play A View from the Bridge is a tragic masterpiece of the inexorable unravelling of a man, set in a close-knit Italian-American community in 1950s New York. Eddie Carbone is a longshoreman and a straightforward man, with a strong sense of decency and of honour. For Eddie, it´s a privilege to take in his wife´s cousins, Marco and Rodolpho, straight off the boat from Italy. But, as his niece Catherine begins to fall for one of them, it´s clear that it´s not just, as Eddie claims, that he´s too strange, too sissy, too careless for her, but that something bigger, deeper is wrong - and wrong inside Eddie, in a way he can´t face. Something which threatens the happiness of their whole family. This Penguin Classics edition includes an introduction by the author and a new foreword by actor Philip Seymour Hoffman.